Roseate Jewelry is returning to brick and mortar retail on September 1st, 2025 at The Grey Pearl, 51 University place in New York City. This is big for us. Working a physical store is tough! Everything is on the shopkeeper. The demands and commitment are massive. But there are so many reasons it is worth it.
Many remember our Greenwich Village days just a year ago at 343 Bleecker Street. At the end of it our sublease expired. But we realize that store experience was game changing. There is something irreplaceable about the energy that flows between jewelry and the people who wear it. We had so many conversations and personal connections on Bleecker Street with customers about design, style, and farming pearls in the turquoise waters of Australia and Tahiti.
Jewelry is an emotional purchase. Physical presence is proof of legitimacy and quality that authenticates a purchase decision. There is trust through touch while online shopping always leaves separation and questions.
Fine jewelry craftsmanship is celebrated after close scrutiny in a shop but wondered about online. Handling the product and seeing how it looks on a neckline means everything. How big is it really? What does the reflective quality look like next to a window? And then there's the instant gratification. There's nothing like wearing something right out of the store that you are proud to buy, or carrying it out for gifting in a crisp bag with bright, fresh, packaging.
In-person jewelry shopping is social and community driven. This reality came alive for us when we had store events in Greenwich Village that felt like mini block parties. Storefronts are places to meet and mingle, old friends and new friends of the brand concept.
A shop is the ideal venue to convey the backstory of your brand. Our brand has an excellent backstory that's as much a part of the product as the pearls and gold and lab-grown diamonds. The brand suffers if there's not space to convey that story. Roseate was born from a simple belief: The jewelry industry can do better. Founded by 25-year Tiffany and company veteran Pam Cloud, we've enjoyed two features in the New York Times writing about radical sourcing transparency, telling the customer exactly with the materials come from, and the travelogue going in person to pearl farms on atolls at the edge of the Pacific.
There's also a charitable backstory that can give a shop the feel of community action nexus. Our purity of pearl sourcing leads naturally to playing a part in marine conservation. Oysters require a pristine environment. We have partnerships with Billion Oyster Project, Water.org, and Conservation International. We donate 20% of sales of select products. This is a wonderfully reassuring topic to discuss while looking over lit jewelry cases in a storefront.
Storefronts partner great with an online presence. There is inevitable cross feed of images, activities, and energy. The atmosphere and visuals of a store provide a backdrop for unboxing videos and informal photo shoots to create online content. The store experience is the manifestation of your endless effort to make online experiences interactive. The storefront authenticates content and each store exchange makes for shareable social currency.
Come by and see for yourself! Please come visit us at the Grey Pearl. Touch the jewelry. See the craftsmanship and the way the light plays. Hear the back story about the tropical origin.
You can find us Thursday through Saturday 12:00 to 6:00 and Sunday 12:00 to 5:00. We're also happy to make appointments to suit your needs.
